Digital Media Online Community and Offline Community

Question: Explain the properties of an online community and how it differs from an offline community. What features of popular sites contribute to community building and what prevents community building. Describe an analyse three social sites (NOT including Google, Twitter or Facebook) and explain whether any of them has the potential to be as big as the three largest. Answer: The group of the people with some of the common interests use the internet through surfing the emails, websites, instant messaging etc so that it becomes easy to do the work together, to do the communication and also to pursue their same interest over the time. Now days in business or social environment the online communities have that much control to create the long lasting and also the creative relationship over a long distance. Online communities have now become one of the bigger part of the people lives. If anybody wants to become the member of the online communities it is needed to become the member of any of the community through the any of the specific sites via internet. Due to the much availability of the online community the sending of any documents via emails and also to contact with many other people over a long distance becomes very easier. Some of the properties of the online communities are listed below: 1. An online community gives the possibility to connect and also engage the many number of customers and the people in the communities due to this involvement of much number of people it becomes very easy to solve any problem and also to get the views and the ideas of the different people in the different perspective. The engagement of the much people give the diversification in the ideas which will helps more in solving the problem in a more accurate way.2. Through the online community it becomes very easy to do any of the marketing campaign. Because now days most of the people are available in the online communities so to do the advertisement of any of the products so that it can improve the sales of that product to a much extent the online community is the best platform.3. To increase the sales of the many of the online sites the online community becomes the great place due to the presence of the web sales, different channels and also have the presence of the many sites.4. The onl ine community also helps to improve the customer satisfaction because it improves the customer self service and also the improvement of the association of customer service by decreasing the numbers of the support calls. The online community also becomes one of the great platforms to sharing the knowledge with everyone Capes, J. (2014).5. The network of the online community is based on cultural as well as based on technological. It is also become the kind of the guidance and the best kind of the guide is the invested to the community, learns from it and also get up to date with the technology on the basis of the evolution. As for examples here it considers about the three online communities that are Google+, flicker and the instagram. Google+ is the one of the social networking site in which the people can create the profile through which it gets the possibility of doing the chat with the different people like face book. The accounts which are needs to make to do the chat is become publically visible to the every one of the Google+ through which everyone can easily check the updates. Google+ is belongs to the Google Inc. By using this it becomes very easy to do the chat and also to keep the contact with the different people in a long distance. Flicker is the another sites of the social networking which also gives the great possibility for sharing the different videos, photos etc. Due to this it is also known as video hosting and the image hosting websites. The other best facility of the flicker is that to views and comments of the photos and the videos the people dont need to open the account on the flicker. But if there is the need to do the uploading of the photos and the videos there is the need to do the registering and also to open the account in the flicker Venzin, M. (2015). The instagram is also becomes one of the great platform for photo-sharing, video-sharing in the mobile. It also becomes one of the networking site which gives the facility of the social networking through which they can easily share the photos, videos etc. One of the important features of the instagram is that it reshapes the photos in very good shapes and structures and also there is the availability of the many of different features available for the photo editing. The people who are very keen of the photography for them instagram is one of the good platform. Instagram also give the possibility to share the as much photos and the videos with everybody and also gives the facility to see and comment on the others photos and videos. The field which is directed to do the communication and also to do the formation of the interactive community where the numbers of the people gather to discuss about the single purposes and also to get along with the different people is known as community building. To build the community with the greater extent it needs to arrange the various cultural programs and also the interactive games in which all the community people can take part so that it becomes free to communicate with the other peoples of the community. In offline community also people can arrange to build the community but it is little bit different form the community building of the online communication. In the offline community to build the community people can arrange the picnic, get together so that all the people of the community can get in a same place for some times and also discuss about the various matter which can increase the communication and the interaction of all the people among the community. To do the c omparison of both the online and the offline community it deduces that the amounts of the offline community are decreasing in number in the todays busy life because all the people are getting more busy in their life in that much of extent that to attend the cultural program and the other things are become very impossible in the daily life of the people Chen, X. (2013. So to balance both their daily work of the life and also the interaction in the community the use of the online community is increased in number. The building of the community in the online community is less time consuming from the offline community. With the help of the online community if the people only open the account in any of the particular online site, also do the regular surfing of that site by regular visiting of that site and also do the interaction with the various different people which helps the people to built the casual type of the relationship throughout the different people of the different parts of t he world depends on the virtual media. In the online community people can do the chatting with the unknown people of the world which helps the people to do the friendship. There are some of the similarities between both the online and the offline communities which are given bellow: Education: In the online communities it is not needed to get outside to acquire the idea about the any of the topics. The members of the online communities help the other to teach and learn in between the conversation with all the expertise through the online media. On the other hand, in the offline communities people do share their views and ideas and also give the advice in respect of the topics in anywhere in the place. Help: Help or assist of the online communities is mainly based on the online media. Through the online media it helps the people by giving some of the ideas and the tips which is relevant about the matters so that it becomes easy to get the better understanding about the matters. As in the offline community the type so the help or the assist is simply bit different from the online community because in the offline community both the virtual and the real type of assistance is also possible. Conversation: The common thing of both the online and the offline communities is the conversation. The matters of both the online and the offline communities are discussed on the elaborate basis. In this the matters of the common topic and also the common interest matters are discussed. Both the online and the offline communities are the good platform for the conversation, interaction and also to cultivate the relationship. Entertainment: It is also one of the common things of both the online and the offline communities. The entertainment of the online communities is mainly based on the virtual or the online participation of the different puzzles, quiz, games and also the many other things. On the other side in the offline communities the entertainment is the basis of the active participation of the cultural program, get together, picnic, cultural events, etc. Di Dio, D. (2011) Sharing: Sharing is the main basis of both the online and the offline communities. But the sharing process is different in both the communities. In the online community the process of sharing is that only to provide the tips, answers and the advice in regarding the matters which will become helpful to get the better understanding about the related topic. In the offline community the people of the communities share their ideas and the values by doing the face to face interaction. Common Goal: In the offline communities, working on the common goal is the one of the social events and also have to do any of the service of the social events but in the online communities to do any work on the basis of common goal is to like by giving the virtual education etc through which the social service is done. Through the online and the offline communities people gets more extroverts through which people can get free to ask and also discuss about the problems and also provide the ideas regarding the problem Bovier, F. and Mey, A. (2012). There are some of the dissimilarities which are present in both the online and the offline communities which are listed below: Physical communication: Physical communication plays one of the vital roles in both the online and the offline communities. In the online communities the possibility of the physical interaction and the visibility of the facial expression is not possible but in the offline communities there is mostly the availability of the face to face interaction and the communication of both the conscious and the unconscious physical contact and the responses. Types of communication: In the online community the basis of the communication is mainly text-based but in the offline community the process of the communication with the people is mainly on the face to face communication. In the online communication the communication is on the basis of the sending of the recorded messages, voice with the help of the internet media, the multimedia techniques and also by delivering the different types of the graphics Sastre, E. (2010). The communication of the online community is less time consuming than the offline community. In the above discussed study the online communities becomes most popular in the daily life. Now days the people gets busier and also gets more self- concerned in their own life so that there is no possibility for doing the offline communication so to keep the interaction with people they form the communities with the help of the online media because the most numbers of the people use the internet media to the communication in their daily basis. They also needs to visit many of the social sites to gather the knowledge and also discuss about the things in their own perspective which helps the all the people to gather the much knowledge of the matters which helps the people to more enhance their skills with the enough knowledge. To get the facility of the above online communities like Google+, flicker, and instagram there is the requirement of the smart phones because all these of the facility a re available in the smart phones unlike face book, Google and twitter because these three is get available if there is the possibility of the internet connection. So to acquire the potentiality to become the big platform like these three largest one of the things they have to do is that they need to make their software in such a way they it can be available in phones except smart phones, laptops, computers and also the others electronic devices. By describing the above study it gets to know that in face book there are some of the extra facility which are much more different from all the social networking media because face book gives all the facility of doing chatt, uploading status, browsing the profile of the different people and from this browsing it becomes easy to get the ideas about their likes, dislikes and the interest of the people and also get the basic idea about the people. In face book and twitter there is the requirement to get signed in to get the messages but in flic ker there is no requirement to get signed or to do the register because through it anybody can view the photos and the videos only by opening the flicker Jendrian, K. (2014). So to concluding this it is noticed that both the online and the offline community of the communication have their own points to consider. In online community it is become easier to get into the social life, easy method to get in touch with the old friends where there is no possibility to remain in with each other. For example without meeting each other in a certain place they can discuss and gossip about something by having conferencing with each other of all the members which can save time and effort. There are many people to get mingle who belongs to the different race, religion etc which will help to get socialize with the thousands of people of different background and also from the different places of the world which is not get possible outside the virtual world. Online community also has the cons side to consider which is not possible to identify the theft and the fraud where someone pretending to be someone by making the fake profile. By offline community there is no possibil ity of the doing fraud because in offline community the meeting of the people occurs with the face to face interaction. So there is the no possibility of threats and fraud. In the offline community people also can arrange the session of games, picnics etc to improve the interaction and the connection of the people. Coming to the cons side of the offline community it is time consuming and it is not possible to get mingle with the friends who are at the different places of the world because there is no possibility to get the people of the different places to get in one place Chen, G., Yang, S. and Tang, S. (2013). References Chen, G., Yang, S. and Tang, S. (2013). Sense of virtual community and knowledge contribution in a P3 virtual community. Internet Research, 23(1), pp.4-26. Chen, X. (2013). Study on Cooperator Recommendation of Virtual Collaborative Community. Journal of Software, 8(11). Di Dio, D. (2011). The Placemaker's Guide to Building Community. Community Development Journal, 47(1), pp.159-161. Jendrian, K. (2014). Sicheres Instant Messaging. Datenschutz Datensich, 38(5), pp.301-304. Sanchez-Machin, I., Guedes, P., Perez, R. and Matheu, V. (2015). Experience in the Use of Social Media (whatsapp, e-Mail, facebook, website) By Patients. Journal of Allergy and Clinical Immunology, 135(2), p.AB135. Sastre, E. (2010). The Hike. JAMA, 304(2), p.134.  , (2013). An Exploratory Study on Consumerism in the Virtual Community. journalofconsumptionculture, 16(3), pp.119-145. Bovier, F. and Mey, A. (2012). Paracinma, Flicker et 3D: entretien avec Ken Jacobs. decadrages, (21-22), pp.124-130. Capes, J. (2014). The Flicker of Freedom: A Reply to Stump. The Journal of Ethics, 18(4), pp.427-435. Champion, C. (2012). Instagram: je-suis-l?. Philosophy of Photography, 3(1), pp.83-88. Venzin, M. (2015). Use Instagram to Boost Awareness. Nonprofit Communications Report, 13(3), pp.1-1.