Why You Should Get a Job in Marketing

Why You Should Get a Job in Marketing The movie you want to see this weekend? That’s the result of a marketing push. The celebrity â€Å"scandal† on TMZ? Marketing and spin. (Any mention is a good mention, right?) The products you buy, the company names you recognize†¦those are all the results of the hard work of marketers. Marketing is more important now than ever, with so many different forces competing for our attention, in-person and digitally. Marketers can be found in virtually every industry, working to make sure their brands are getting exposure.What Do Marketers Do?Marketers are â€Å"people† people, but they’re also data people. They take information about customers (demographics, spending power, needs and wants) and apply that to products and services to make them appealing to the potential customer base. Marketing professionals analyze the market’s demand for their company’s product or service, and turn that analysis into plans and strategies to promote directly to people. They process information about the industry, and come up with plans to make a brand more visible or appealing to those most likely to buy or use it.What Skills Do Marketers Have?Marketing professionals need to have a solid base of communication and problem solving skills, which are the two main components of most marketing jobs. But those aren’t the only ones- marketers are very professionally well-rounded. Here are some of the most important skills you’d need in a marketing career.Great CommunicationMarketers do lots of communicating every day, so it’s important to be able to speak clearly and personably with a variety of people. They need to be able to communicate strategies, plans, and results to people at all levels in their company. They need to be able to communicate with potential customers to sell a brand. They also need to be able to be storytellers, making it clear how strategy will turn into results.CreativityMarketing professionals need to be able to see the big picture, and make plans to achieve those bigger goals. That means often thinking outside of what’s been done before, and reaching out in new and innovative ways to build a brand.Problem SolvingWhat is marketing, if not finding ongoing solutions to the â€Å"problem† of selling a brand or product? Marketers need to be flexible to adapt to changes in the market, or react quickly to feedback from users.Time ManagementDeadlines are a fact of life for marketers. Plans often have concrete schedules that need to be met. For example, if a new product is launching in May, the marketers have to be working months ahead of schedule to plan, make connections, and set up events, outreach, advertising, etc. well ahead of that date. Marketers also need to be able to respond quickly. If there’s a trend to be capitalized on right now, waiting a month could be far too late.A Love for PeopleBeing a people person really helps in this career path, because itâ €™s all about making connections and getting people on board. Being outgoing isn’t a prerequisite for the job, but it definitely helps.Public SpeakingMarketing is often about presenting: plans, strategies, products, ideas, results, successes, areas for improvement, and- last but not least- yourself. Marketers are often speaking in public, whether it’s in meetings or interacting with the public in general. If you’re not great at public speaking, don’t despair- this is a skill you can work on all the time, whether it’s taking classes in public speaking, or making more of an effort to move out of your comfort zone while in groups.Attention to DetailMarketers need to know the ins and outs of what they’re selling, and to whom they’re selling it. Gaps in knowledge, or cutting corners can mean serious missed opportunities, or worse, bad word of mouth for their brand.A Command of Social MediaSocial media especially has become a massive pa rt of marketing over the past ten years, and that won’t be slowing anytime soon. It’s crucial to know what the big social media trends are, as well as being tech-savvy in general, so that you’re using every possible tool to build your brand.Analytical ThinkingMarketers rely heavily on information, whether it’s scientific research, informal polls, or any kind of data, really. A good marketer needs to be able to take raw data (about users, product feedback, market trends, etc.) and transform it into action that will benefit their product.What Are the Marketing Career Paths?One of the best things about a career in marketing is how versatile it is- and how versatile it makes you. Let’s look at some of the potential career paths you’ll find in marketing.Brand ManagementBrand management means you’re responsible for the public image and response to a particular product. This is one of the most common marketing careers, and probably the one y ou think of first when you think â€Å"marketing.† A brand manager is responsible for monitoring how a product performs in the marketplace, analyzing data around the market and customers, and strategizing how to both maintain the brand and improve it.Example jobs: Marketing Manager, Brand Manager, Product Development ManagerThe Pay: This field has a median income of $124,850, per the U.S. Bureau of Labor Statistics.The Education: Brand management marketing professionals typically have a Bachelor’s degree in marketing, business, or a related field.The Outlook: This field is definitely growing, as the market gets ever more crowded with products and services. The Bureau of Labor Statistics predicts that this field will grow by at least 9% by 2024.Market ResearchIf you’ve always had a passion for stats and figures rather than salesmanship, this could be a great marketing career path for you. Market researchers take in all the data and information they can, and come up with a coherent picture of what the market truly looks like for their industry. They then come up with strategies about how to capitalize on that information, make a better product, and reach out to those customers.Example jobs: Market Research Analyst, Market AnalystThe Pay: This field has a median income of $62,150, per the U.S. Bureau of Labor Statistics.The Education: Market researchers typically have a Bachelor’s degree in marketing, business, math, statistics, or a related field. Market research analysts at all levels should have strong math and analytical skills. Advanced market analysis positions may require a Master’s degree.The Outlook: We live in a data-driven society, and people who can wrangle that data effectively will be in very high demand. The Bureau of Labor Statistics predicts that this field will grow by 19% by 2024, much faster than average job growth.AdvertisingOne of the most traditional marketing areas (think Mad Men), advertising is heavy on strategy, messaging, and planning. In advertising, you come up with plans for selling a product or service, then oversee that plan from its embryonic concept stages to execution. Advertising marketing jobs typically mean working with a squad of creative/artistic, business development, and sales teams to make sure the plan will work best for the product.Example jobs: Advertising Managers, Advertising Sales Director, Account Executives, Account Planners, Media Director, Media Coordinator, Media BuyersThe Pay: Along with marketing managers, advertising managers have a median income of $124,850, per the U.S. Bureau of Labor Statistics.The Education: Advertising professionals typically have a Bachelor’s degree in marketing, business, or a related field. Backgrounds in sales or graphic design can be helpful in this field as well.The Outlook: Demand will be growing for people who can plan and execute advertising campaigns. The Bureau of Labor Statistics predicts that this field wil l grow by at least 9% by 2024.Public RelationsFor better or worse, public relations professionals are the public face of a product, brand, company, etc. It can’t hurt to have nerves of steel and the ability to stay calm under pressure, because PR professionals are often the first line of defense when there’s any news- good or bad- buzzing around in public. Public relations people specialize in spinning public perceptions of a brand, and troubleshooting when things aren’t so great. (We’ve all seen PR peeps in action for politicians, celebrities, and companies that are in the news for one reason or another.) Public relations professionals are always there with a cohesive statement that supports their brand. Strong communication skills are absolutely essential for public relations jobs, because you speak for the brand.Example jobs: Account Coordinator, Media Coordinator, Public Relations Coordinator, Public Relations Consultant, Public Relations Assistant/As sociate, Public Relations SpecialistThe Pay: Public relations professionals make a median salary of $56,770 per year, per the U.S. Bureau of Labor Statistics.The Education: Advertising professionals typically have a Bachelor’s degree in marketing, business, communications, English, journalism, or a related field.The Outlook: As long as there are brands and public entities, there will be public relations people needed to support them. The Bureau of Labor Statistics predicts that this field will grow by at least 6% by 2024.Marketing is a great field because it has tons of opportunities right now, and is an area where you can really grow. It’s also flexible, meaning you can apply those skills in almost any industry. Whether you prefer being the one who analyzes data or the one who’s out there throwing (figurative) elbows to get attention for your brand, there’s a place in the marketing world for you.

The management issues faced by multinationals in host nations are Essay

The management issues faced by multinationals in host nations are merely a magnified version of issues faced by these enterprises in their home countries - Essay Example Globalization and low barriers to trade propose MNEs unlimited opportunities to expend their businesses overseas. Thus, in host countries they face numerous challenges and threats which have a great impact on their profitability and market position. In many cases, the management issues faced by multinationals in host nations are merely a magnified version of issues faced by these enterprises in their home countries. MNEs are vitally concerned with the environment affecting their interests which encompass employment opportunities (i.e., the availability of jobs); conditions of employment, such as employment stability and the potential for advancement, income and the determinants of income, fringe benefits; and the employer/employee representative structures responsible for negotiation and administration of employment contracts. In many cases, environmental factors which influence the corporation are similar to those of the home country (Mckern 2003). Following Mckern (2003): the traditional view of the international environments in which MNCs operate is based on the opposing forces of national responsiveness and global integration. In the multinational the forces for responsiveness are strong and the integration forces weak, as in packaged goods, household appliances, and beverages" (p. 2). Traditional management practices do not change greatly when... This is explained by the fact that MNEs a magnified version of issues and problems faced by these enterprises in their home countries. Organization structure is one of the examples which prove this statement. Organization structure relates to management decision-making authority and the broader issues of autonomy and control. Of special relevance is the organization of the industrial relations function at the subsidiary level and the question of control in industrial relations management (Budhwar & Debrah 2001). The structures are fairly flat at the smaller subsidiaries, such as New England Drawn Steel, Mt. Pleasant Chemical Co., and Fujitsu America. They become more complex at the larger firms, such as Mitsubishi Aircraft, Murata, and Sanyo Manufacturing. At home country, as company size grows, senior management titles tend to change from manager and director to vice-president and executive director. Also, as the complexity and size of the organizations advance, basic line managemen t structures tend to move from the purely functional. Product line development and the nature of the production process are also seen as important influences on organizational development (Rugman et al 2006). MNEs with a narrow product line and a basically single production process, such as Auburn Steel, are typically organized around distinctive functional units. These structures are the same in their local subsidies around the world. Following Mckern (2003) The complexity of the environment of multi-business corporations implies that organization structures and processes need to respond to the special circumstances of each business and region. This imperative suggests an organizational response that is highly differentiated across the corporation's

Managment information system Research Paper Example | Topics and Well Written Essays - 3750 words

Managment information system - Research Paper Example However, it is possible for organizations to provide decision makers in management with raw data, which is automatically consolidated and processed. This data is given to them in a manner, which is understandable and easy to work on and these organizations are able to provide their decision makers with insightful information. These organizations utilize business intelligence processes and capabilities. This is a field of research, which is focused on the practical, in addition to, theoretical aspects, for organizations to achieve good information for them to make solid decisions. This research paper will seek to study this experience in, as well as how it helps organizations to shape data processes to get the correct information for quick and rational making of decisions. Objectives of the Research Study Find out what business intelligence is Find out the advantages that BI endows organizations with Find out the phases of implementation for business intelligence Find out the role of the Chief Information Officer in BI implementation Find out the best way to choose the tools of BI and the implementation partner Business Intelligence Business intelligence deals with the specific field of the processing and consolidation of data to retrieve information needed, for an organization, to make correct decisions. The main objective of this process is to give the correct knowledge, through various solutions, at the right time and to the right personnel (arizona.edu 1). In order to do this, it is essential have the correct mix of data collection methods, structures of data, data architectures, IT systems, and responsibilities to give meaningful information. When it comes to key performance indicators, or KPI, business intelligence has an impact that is proven. For instance, Return on Equity, or ROE, climbs to twice as high as it is in organizations that use tools for performance management widely as compared to organizations in the same industry that do not use them. In a ddition, over 60% of executive managers have said that using tools for performance management has a positive impact on the value for shareholders (arizona.edu 1). When most of the companies studied are assessing their business intelligence capabilities, they consider four levels. The first level is reporting, which is a core functionality of tools used in business intelligence, especially since its objective has to do with the creation of standard and recurrent reports in a manner that is user friendly, effective, and efficient (arizona.edu 1). By nature, reports are static and predefined and are generated through an end user request or periodic refreshing via automatic schedulers that can be uploaded on servers in the intranet or shared drives that are accessible to corporate users. The department’s key functionality, therefore, is reduced to consolidation and aggregation of data in an ideally automated and repetitive approach from sources of data that are trusted. The secon d level for the organizations is dashboards, which contain aggregated and high level strategic organizational data that is also inclusive of consolidated performance indicators and comparable presentations (arizona.edu 1). They are inclusive of interactive and static reports with the data being translated into illustrations, gauges, charts, and graphics to make communication simpler with regards to complex topics. The dashboards allow for primary interactions and

Licensing Agreement Essay Example | Topics and Well Written Essays - 2000 words

Licensing Agreement - Essay Example This is considered to be the first step of intellectual property. This report will identify issues that Alarmz ltd might face by entering into an agreement with a Brazilian company and how identified problems might be overcome. Introduction Alarmz Ltd is a company that prides itself with the use of technologically updated car alarms five years running. We deliver and fit the top brands in car alarms including Clifford, Cobra, Hornet, Viper, Avital, Laserline and Autowatch and all forms of car alarm, parking sensors, audio, hid lighting etc. We also fit car accessories at amazingly low prices. Our specialty includes remote start and 2way car alarms and our clients are guaranteed excellent results. With the increase in car thefts and faulty vehicle tracking devices, there is a need to ensure that cars have well manufactured and functioning alarms. This has led to our company, Alarmz Ltd to create ideas for the manufacture of a new tamper proof alarm. This alarm will be designed in a wa y that minimizes chances of tampering by people who have malicious intentions with the car. This alarm system will have features that will be different from other market alarms. In this quest, we were able to identify the Brazilian Company Redfern Integrated Optics (RIO) Inc as our preferred manufacturer. RIO Inc. is a company that is well known for the manufacture and development of optical and subsystems based on Planar External Cavity Laser Technology (PLANEX). It distributes exclusive price-performance returns in energy, security, infrastructure, metrology, and other markets. The qualities of products produced by RIO Inc are the best so far in the market. Cases of dissatisfaction by customers have been minimal. The distribution of their products is on a wide area scale, as they have adequate transportation that oversees distribution. This is therefore, the better option we have identified to work with as a manufacturing company. There is a need for Alarmz Ltd to enter into a lic ensing agreement with RIO Inc. A licensing agreement is necessary because, our company needs to protect its intellectual and invention rights. Since our company came up with an idea and wants to make the product a reality, we still need to have rights over the product as the inventors. Alarmz ltd will need to increase its revenue, and the product can do that. Making a licensing agreement ensures that Alarmz ltd; the original inventors of the product enjoy the benefits of the product and are involved when an increase of price for the product is needed. A licensing agreement will enable our company to increase visibility and access to our product under a trademark with RIO Inc. A licensing agreement will enable the product to bring attention to our company. This is an intellectual property that can become symbolic, when shared and used in the right way. Alarmz ltd needs to be careful in entering a licensing agreement and adequate research should be done before with adequate legal guid ance. The agreement is contractual between Alarmz ltd and RIO Inc., or any other company that we may choose to do business. In this agreement, RIO Inc. can exploit our product, process and manufacture it, but obliged to pay us royalty from the sale of the product. The licensing agreements will give Alarmz ltd enjoyment of benefits that will be achieved by the production and sale of the alarm. In creating a licensing agreement, we will give limitations to RIO Inc, who is not the

Is Alexander Wendit right that anarchy is what states make of it If Essay

Is Alexander Wendit right that anarchy is what states make of it If so, what are the implications for IR theory - Essay Example Therefore, in a given essay the key elements of Wendt’s theory are presented in order to comprehend all the levels of his theoretical framework. Afterwards, it is reasonable to analyze his place in the academic field through the evaluation of his assumptions within contemporary theories. Finally, the real implications in the present international system and the relevance of Wendt’s prescriptions on the new world order conclude this paper and prove that his ideas are only the preliminary stage in the development of completely new approach in international relations. To start with, the most popular idea of Alexander Wendt that is at the same time the title of one of his books proclaims that â€Å"anarchy is what states make of it† (Wendt, 1992). In short, this thesis means that states in international relations instead of unifying and providing collective policies create an environment of constant suspect and rivalry. However, this notion contains several important ideas within its context. First, the close look to contemporary international relations proves that the states as artificial creations rely on subjective behaviors of those people who live on their territories. In fact, there is a two-fold explanation of this thought. On the one hand, Wendt demonstrates that previously individuals had decided to organize themselves into the larder anonymous communities; in this context, the real nature of these entities is still individualistic in conditions when its personality is pluralistic (Wendt, 2003, p. 511). On another hand, anarchist n ature in its core does not accept formalized hierarchies and aims on searching for the methods to introduce group conscience (Prichard, 2010, p. 4). Summarizing both these ideas, it is inevitable for states to demonstrate certain â€Å"goal-seeking behavior† (Wendt, 2003, p. 513), resulting from their human

Cultural Tourism Essay Example | Topics and Well Written Essays - 3250 words

Cultural Tourism - Essay Example A thriving cultural economy can often improve the socio-economic status of a city and contribute positively to local community life. An improved packaging and marketing of The Thames Gap which consists of the Hampton Court Palace, the Richmond Park, the Kew Gardens and the view from Richmond Hill will result in higher revenues in the form of higher visitor arrivals for this cultural venue. Hence, the management of The Thames Gap must derive useful inputs from the SWOT Analysis which is tackled in this paper. A better and improved marketing strategy will redound to higher revenues and ultimately, the greater well-being of the residents of the City of London. Various tourism studies have highlighted the importance of cultural tourism and its contribution to the socio-economic development of the City of London. Von Eckardt (1980:140) has emphasised that culture is something that rises up from below. This development is a result of the new cultural planning which leads to community development. Fox-Przeworski et al. (1991:250) suggest that there is no single set of measures that can bring about successful urban economic regeneration for all cities. Hence, a cultural planning approach aims to combine cultural planning with other urban policies covering the. economic, environmental, social, political, educational, symbolic parts to ensure a more integrated development (Bianchini, 1993). Evans (2001) provides a complete analysis of the development of arts and cultural planning within the context of urban renaissance. Von Eckhardt (1980:142) again emphasised the integral nature of cultural planning by emphasizing that the art of architecture, the art of urban design, the art of winning community support, the art of transportation planning, and the art of mastering the dynamics of economic development.In addition, Harvey (1989) argued that cultural tourism is inextricably linked in the context of urban development. planning has a significant economic dimension, as stated by Von Eckhardt (1980): Good cultural planning is quite similar to good economic planning. Smith (1996:57) suggests that 'the so-called "urban renaissance" has been stimulated more by economic than cultural forces'.In the past, heavy focus been placed on the economic imperative in regeneration strategies. Fox-Przeworski et al. (1991:237) claim that the basic basis for successful local economic regeneration is an honest evaluation of the challenges and opportunities facing the local economy. Social, cultural and welfare issues whic h are crucial to the welfare of local communities has not been neglected by key officials.Cultural tourism requires global competitiveness. For instance, specific measures to enhance the competitiveness of the local economy should consider the entire economic, social and environmental structure. The local population is the priority where jobs are to be created or housing improved. Bianchini (1993:212) also stressed the importance of local community interests in urban regeneration initiatives in Western Europe as a clear goal to revitalise the cultural, social and political life of local residents which should always precede and sustain the formulation of physical and economic

Using Technology to Motivate Students in the Science Classroom Essay Example for Free

Using Technology to Motivate Students in the Science Classroom Essay Each year, more students are dropping out of high school. Students are bored and feel that they are not learning anything that is useful in the real world. Teachers are finding an increasing number of students becoming less engaged in their academic studies. There are public schools willing to bribe students to pay attention and make better grades. Instead of bribery, educators need to make the curriculum more appealing to student interests, develop critical thinking skills to be able to adapt and/or solve real life problems. Today’s world is full of media and technology use that can be used in the classroom to spice things up. This paper focuses on the integration of WebQuests, virtual video games, and virtual dissections in the science curriculum. Using Technology to Motivate Students in the Science Classroom Today, a majority of students are either bored, frustrated, or feel like school is a waste of time. Many educators find that these students will not complete assignments, participate in classroom activities, or try their best. There are a number of reasons for the lack of motivation in students including they may have learning disabilities, have bad experiences in school, fear ridicule from their peers, and or they are not learning about a subject they are interested in. Many educators find that these students will not try, will not complete assignments, or participate in classroom discussions or activities. Some students who seem unmotivated may have learning disabilities, had bad experiences in school, fear ridicule, and or are not in a class or subject they are interested in. Some of these students just sit there and daydream. While others become discipline problems by disrupting class and hurting the learning chances of others. Educators are constantly assigning detention and in-school suspension to those with discipline issues. Students who misbehave or have given up tend to have this psychological perceptive that they are compensating for their belief that they are stupid (Mendler, 2000). There are number of public schools that seem to be desperate enough for students to make better grades that they are willing to bribe students, not with candy or homework passes, but with money. There are public schools around the country that have used or are currently using programs that pay students to make better grades. Students who participate in these programs may make better grades, temporarily; however, when the cash incentives are removed the grades tend to return to their normal range. Most educators agree with Sullo (2009) statement that giving students bribes like this only â€Å"devalues education and learning.† Rather than using these extrinsic rewards, educators need to use more intrinsic system that relies on students taking more interest in the topics or materials covered. Pederson’s William’s (2004) study states that the usage of more problem based learning would work better as an intrinsic motivator. In problem based learning students have to set up their own objectives in how to solve a problem given to them by the teacher. This student centered method gives students more ownership of their goals and gives more meaning to their work. In addition, using students centered assessment, where students are involve with their own evaluation, helps students to examine what and how they have performed their tasks. Using a WebQuest Some researchers say that the way to motivate students is to cover topics that relate to real life. One way to make a topic relevant to real life is to use a WebQuest. A WebQuests are inquiry-based activities that were developed in 1995 by Bernie Dodge (March, 2003). This type of activity uses a layered process in which the learner uses the internet to facilitate the acquisition, synthesis and analysis of information. It requires the learner to take charge of their own learning, resulting in better understanding and retention of knowledge. A WebQuest is made up for six critical components: an introduction, task, resources, a step-by-step process, an evaluation, and conclusion (Yoder, 1999). When implemented correctly, WebQuests not only challenges the learner to collect and gather information, but to take the knowledge and apply it to real-life scenarios, relationships and processes. The task itself can be modified in length of time it takes to complete and groups, individual or coll ective. One of the disadvantages of WebQuests is the time it takes a teacher to create or critique a pre-made task. But as with any other good teaching methods, planning and preparation is time-consuming. Most WebQuest are free to use online. Any teachers can create their own WebQuest or use an already made WebQuest. There are WebQuest wizards available online that can help a teacher through the creation process. When using a pre-made WebQuest the teacher must go through the activity and make sure the information if correct and that all the web links are working. A science teacher could create a WebQuest that would have students look at water pollution in an area. The students task would be to research ways to prevent water pollution and ways to clean it up. A few examples of pre-made WebQuest can be found on the sites listed in listed in Table 1. Place Table 1 about here Virtual Games Current and past studies on student motivation have found that traditional instruction lacks researched strategies that could promote motivation in students (Dantonio Beisenherz; 1990). Most educators tend to stick to traditional methods of teaching to the text and having students memorizing facts. Instead, teachers need to use a combination of text, activities, and projects to better engage students. Discovery learning allows students to pursue their own answers to explain an event of what happens during a laboratory experiment is an intrinsic motivational technique. What is today’s perceived mind-waster could be one of tomorrow’s educational solutions. According to an article written by Greenemeir (2009), several educators are advocating that schools use video games because it promotes discovery learning via development of critical thinking skills that students can apply to real-life situations and enhances their understanding in math and science. Video games provide multiple modes and means that can be adapted to different learning styles. They often challenge the learner competitively in order to boost motivation and learning goals. Virtual games allow the learner to take small steps to accomplish complex tasks. Learners are often in charge of their own learning and are given feedback frequently. The Director of Future Learning Initiatives at Kauffman Foundation, Merrilea Mayo, cites studies that show a 7 to 40 percent improvement in learning when using virtual games versus the traditional lecture format (Greenemeier 2009). One of the drawbacks to using video games in an educational setting is finding quality games. Many games tout being educational, but just use superficial elements that do not actually teach content (Dewar, 2010). Educators need to make sure that winning is based on thorough knowledge of material. When creating an educational virtual game the game needs to be relevant and meaningful to the student, show that what is learned can be used in other situations, such as in real life. In addition, games need to involve the student in each aspect, motivate students by piquing their interests. Some games may require a fee, but there are also some quality activities that are free. Whyville, for example, is a virtual world that engages and teaches the learner through various constructional games, role playing and activities. Other examples of virtual games are listed in Table 2. Place Table 2 about here Virtual Dissection Another way to make the topic more interesting and students willing to do an activity would be to use virtual dissections instead of real, hands on dissections in the classroom. There are some students and/or parents that refuse to dissect a real animal for the sake of a science class. One way to get around this problem is to use a virtual dissection program. In a study (Lalley et al. 2010) performed on the virtual dissection software, V-Frog ©, the researchers found that students using the software did not learn more than students who did the actual hands on dissection. However, the advantages to using a virtual dissection can out-weigh any of the possible disadvantages. In the science class, students are able to do an in-depth study of the anatomy of both an invertebrate and vertebrate animals through dissection. Within a virtual dissection, students are able to repeat their dissection as a review; no one would have to deal with the smell, and of the decomposing specimens. In addition, by using a virtual dissection, students are not handling sharp objects or going to their next class like their specimen. There are multiple virtual dissections programs available via software and through different websites, from dissecting mammals, reptiles, owl pellets, to flowers. In addition, there are several free to use, online websites with pictures of the different dissected parts visible (see Table 3). By using online websites, a school can save money on not having to buy new specimens each year per class. In addition, students can review the material in places outside of school. Place Table 3 about here Conclusion It can be hard to motivate students, especially when educators have not been train in how to actually motivate students. Educators not only need to know how to motivate students but also in managing and coping with students who come to class with the plan to create as much disruption as possible in order to entertain themselves. More and more students are dropping out of high school because they are bored and feel that they are not learning anything that is useful in the real world. Educators need to make the curriculum more appealing to student interests, to real life events and problems. If students are interested in the topic and engaged in classroom activities there will be less discipline issues which might lead to less student dropouts. Reference Dantonio, M. Beisenherg, P. (1990). Don’t just demonstrate – motivate! The science teacher, 57(2), 27-29. Dewar, G. (2010). Educational video games. Retrieved from http://www.parenting science.com/educational-video-games.html Greenemeier, L. (2009, January 1). Using virtual worlds and video games to teach the lessons of reality. [Web log comment]. Retrieved from http://www.scientificamerican.com/blog/60- second-science/post.cfm?id=using-virtual-worlds-and-video-game-2009-01-01 Lalley, J.P., Piotrowski, P.S. Battaglia, B., Brophy, K. Chugh, K. (2010). A comparison of V- Frog © to physical frog dissection. International Journal of Environmental Science Education, 5(2), 189-200. March, T. (2003). In What WebQuests Are (Really). Retrieved from http://bestwebquests.com/ what_webquests_are.asp Mendler, A. N. (2000). Motivating students who do not care: Successful techniques for educators. Bloomington, Indiana: National Education Services, 7. Patrick, H., Yoon, C. (2004). Early adolescents’ motivation during science investigation. The Journal of educational research, 97(6), 319-338. Pedersen, S., Williams, D. (2004). Comparison of assessment on effects of learning and motivation in student centered classroom. Journal of Educational Multimedia and Hypermedia, 13(3), 283-306. Sullo, B. (2009). The motivated student: Unlocking the enthusiasm for learning. Alexandria, Virginia: ASCD. Yoder, M.B. (1999). The student WebQuest: A productive and thought provoking use of the internet. Learning and Leading with Technology, 26(7), 6-9. Table 1. WebQuest Web Resources |Internet4Classrooms |http://www.internet4classrooms.com | |WebQuest.org |http://webquest.org | |teAchnology |http://www.teach-nology.com | Table 2. Virtual Game Web Resources |Whyville |http://www.whyville.net | |Kinetic City |http://www.kineticcity.com | |Planet Science |http://www.planet-science.com | Table 3. Examples of Free Virtual Dissection Web Resources |Cow Eye Dissection |http://www.exploratorium.edu/learning_studio/cow_eye/index.html | |Frog Dissection |http://www.cumberland.k12.il.us/schools/chs/starwalt%20projects/Frog%20Dissection/frog_dissection.htm | | |http://www.mhhe.com/biosci/genbio/virtual_labs/BL_16/BL_16.html | |Fetal Pig Dissection |http://www.whitman.edu/biology/vpd/main.html